Episode 574: Why Your Website and Copy Should Work Harder Than You Do (And How to Fix It) with Laura Kendrick
Oct 01, 2025
Ever looked at your website or copy and thought, this kind of sounds like me… but not quite? In this episode, I sit down with Laura Kendrick, copy co-conspirator and conversation strategist at Cheeky Copy, to talk all things clarity, copy, and websites that actually convert. Laura shares why clarity is the foundation of messaging that sells, how to think differently about your website so it works harder than you do, and why you can’t just copy and paste someone else’s process and expect results. If you’ve been wanting your marketing to finally feel like you and drive results without the overwhelm, this one’s for you.
Today you’ll hear:
- Why clarity in your messaging, brand voice, and voice of customer research are non-negotiable if you want copy that connects and converts.
- Simple, practical strategies to make your website work behind the scenes—guiding people on a journey that leads to action.
- What to prioritize first when updating your website or launch copy (hint: it’s not always the homepage!).
- The power of asking the right questions at the right time, like “Why did you buy?” to uncover messaging gold.
- How Laura approaches boundaries, rhythms, and resilience in business to create both great copy and a life-first business.
CONNECT WITH LAURA:
Website: www.cheekycopy.co
Instagram: @cheekycopy
LinkedIn: https://www.linkedin.com/in/laura-m-kendrick/
The Clarity Compass: https://www.cheekycopy.co/clarity-compass
🔗 LINKS MENTIONED:
✨Create Your Dream Income Strategy: Free Workshop → www.hollymariehaynes.com/profit
🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial
🌎 Website → hollymariehaynes.com
📲 Follow Along on Instagram → @thehollymariehaynes
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