Episode 546: Scaling Local: Lessons in Subscription Models, Community Partnerships, and Customer Loyalty with Kim Videkovich (CLIENT SPOTLIGHT)
Jun 25, 2025
What does it really look like to build a profitable product-based business in a small town—with your whole family involved? In this episode, I chat with Kim Videkovich, co-founder of County Line Meats, a fifth-generation farm-turned-direct-to-consumer brand based in Central Ohio. Kim shares how she and her husband launched their farm business during the pandemic and scaled it using local partnerships, a smart subscription model, and an ultra-intentional customer experience—while also juggling a full-time job and raising three boys. Whether you're selling physical products or just want to create stronger community connections, Kim’s story is full of down-to-earth insights on visibility, pricing, and building local trust without burning out.
You’ll hear:
- How Kim turned a one-freezer experiment into a 12-freezer operation with recurring monthly revenue
- The subscription strategy that made their premium beef more accessible and created consistent income
- Creative ways County Line Meats built visibility in the community—without relying on farmers’ markets
- Why pricing with confidence is a game-changer (and how their butcher helped validate their value)
- How Kim uses email storytelling to drive sales and deepen customer connection
- The systems she uses to keep things simple, convenient, and scalable for a small local audience
CONNECT WITH KIM:
Website: www.countylinemeatsohio.com
Instagram: @countylinemeatsohio
FREE Download: Three Favorite Family Recipes - https://www.countylinemeatsohio.com/downloads
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