Episode 536: How to Build Anticipation to Drive Sales Before Your Launch Even Begins with Brenna McGowan
May 21, 2025
Feeling like your launches are always a last-minute scramble? In this episode, I sit down with Brenna McGowan—launch strategist and creator of Anticipation Marketing—to unpack how to build excitement (and even make sales!) before your cart opens. Brenna shares why short launch windows are leaving money on the table and how a well-planned pre-launch can build trust, ease, and better results. If you're ready to market smarter, not harder, this conversation will change how you think about launching.
We explore:
- What Anticipation Marketing is and how it creates buzz, trust, and sales before launch day
- How to use content to guide your audience through the “consideration phase” and spark demand
- Creative ways to tease offers, build curiosity, and pre-sell without the pressure
- Why longer runways (not longer sales periods) are key in today’s buyer climate
- Tips for building trust with transparency, empathy, and early engagement—without burning out
CONNECT WITH BRENNA:
Website: https://brennamcgowan.co
Instagram: @brennamcgowanco
FREE Launch Calendar Tool: https://brennamcgowan.co/launchcalendar/
Links & Resources Mentioned:
🎟 Reserve your seat for the Design Your Summer Success Workshop → hollymariehaynes.com/summer
📲 Connect with Holly on Instagram → @thehollymariehaynes | www.hollymariehaynes.com
🙋♀️ Join the Crush the Rush Club (Monthly Strategy, planning, templates, live coaching and more)→ hollymariehaynes.com/club
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