Episode 532: The Best Way to Lower Facebook Ad Lead Costs with Kwado Sampany-Kessie
May 07, 2025
Thinking about running Facebook or Instagram ads this year? In this episode, I sit down with Kwado Sampany-Kessie, Meta ads strategist and host of The Art of Online Business podcast, to talk all things paid advertising. With over 5 million podcast downloads and years of experience managing millions in ad spend, Kwado breaks down exactly what’s working in 2025—and how to avoid burning cash on ineffective ads. Whether you’re just getting started or refining your current strategy, this conversation will help you use ads more strategically, confidently, and profitably.
Tune in to hear:
- How to know if you’re actually ready to run Facebook and Instagram ads
- What a “healthy” cost per lead looks like and how to track it
- Kwado’s Olympic Gold Medal Testing Framework for lowering ad costs and increasing conversions
- Creative trends that are outperforming (and why polished content might be hurting your ROI)
- Common mistakes most people make in Meta ads—and how to avoid them
- The role of great landing pages, funnels, and data when it comes to ad success
CONNECT WITH KWADO:
Website: https://theartofonlinebusiness.com
Instagram: @quayjo
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
https://quayjo.mykajabi.com/7mistakes-podcast
Links & Resources Mentioned:
🎟 Reserve your seat for the Design Your Summer Success Workshop → hollymariehaynes.com/summer
📲 Connect with Holly on Instagram → @thehollymariehaynes | www.hollymariehaynes.com
🙋♀️ Join the Crush the Rush Club (Monthly Strategy, planning, templates, live coaching and more)→ hollymariehaynes.com/club
💬 Loved this episode?
Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!
